Dynatrace
Explainer video
Session Replay
Context
Session Replay is a powerful tool that captures and visually replays the complete digital experience of every user, making it an essential component of any modern Digital Experience Monitoring (DEM) strategy. To promote adoption and usage, Dynatrace wanted to develop a video that highlights the tool's unique value for both customers and prospects.
Services
• Storyboarding
• Graphic Design
• Motion Design
• Animation
• Voice-over
• Sound Design
Strategy
We worked closely with the Dynatrace Session Replay team to gain valuable insights into the user experience, and used that knowledge to enhance the user interface with sleek animations, sound design, and refined color schemes. These changes were designed to make the UI more visually engaging, while staying true to the brand's overall aesthetic.
Solution
We leveraged our strategic and creative expertise to produce an explainer video that reframed an underutilized platform and improved user engagement and satisfaction.
Gain a deeper understanding of customer experience
Unlocking Value
Even if a platform is underused, it can still be successful and valuable. By creating a visually stimulating explainer video, businesses can improve user engagement and increase platform usage. This highlights the importance of considering factors beyond usage metrics when evaluating the success of a platform, as improving the overall user experience through engaging visuals and clear messaging can significantly enhance its perceived value and drive adoption.